Snapshot
November 06, 2014

Michelin signs on as official sponsor for Brazilian Football Confederation

Participating in this sponsorship deal:

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About Sponsor:

Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.

About Property:

The Brazilian Football Confederation (Portuguese: Confederação Brasileira de Futebol or CBF) is the governing body of football in Brazil. It was founded on June 8, 1914, as Confederação Brasileira de Desportos (CBD), meaning Brazilian Sports Confederation. Its first president was Álvaro Zamith. It organizes the Brazilian national competitions, like Campeonato Brasileiro de Futebol (all four levels) and Copa do Brasil, as well as the regional competition Copa do Nordeste. CBF also administers the Brazil national football team and the Brazil women's national football team. Brazilian clubs with professional football teams are the members of CBF; the state federations, which organize the state championships, are subordinated to the CBF. Each member club is associated both to CBF and to the State's local federation, just like national associations are both members of FIFA and of the respective continental confederation.

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The new five-year deal, announced at the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro on Wednesday, sees Michelin join 14 other companies in supporting the five-time world champions.
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