Michelin signs on as naming rights partner for Road Atlanta
Participating in this sponsorship deal:
About Sponsor:
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
About Property:
Road Atlanta is a 2.54-mile road course located just north of Braselton, Georgia, USA. The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, racing and driving schools, corporate programs and testing for motorsports teams. The track has 12 turns, including the famous "esses" between turns three and five; and Turn 12, a downhill, diving turn. The track is owned by NASCAR through its subsidiary Panoz Motorsports, and is the home to the Petit Le Mans, as well as AMA motorcycle racing, and smaller events throughout the year.