Michelin signs on as official sponsor for World Off Road Championship Series
Participating in this sponsorship deal:
About Sponsor:
Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands. It is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
About Property:
Since 2001, the World Off Road Championship Series has featured professional and amateur riders with the ultimate goal to establish the best off-road rider in the world. The competition features over 11,000 riders in arenas and other facilities across the United States and draws over 50,000 fans to each event.