Snapshot
April 16, 2020

Microsoft signs on as official sponsor for Women's National Basketball Association (WNBA)

Participating in this sponsorship deal:

Open uri20141112 50798 1opp7tv Wnba logo

About Sponsor:

Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services.

About Property:

The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.

Read More
Microsoft and NBA Digital — co-managed by the NBA and Turner Sports — will create a new, innovative, direct-to-consumer platform on Microsoft Azure that will use machine learning and artificial intelligence to deliver next-generation, personalized game broadcasts and other content offerings as well as integrate the NBA's various products and services from across its business. The platform will reimagine how fans engage with the NBA from their devices by customizing and localizing experiences for the NBA's global fanbase, which includes the 1.8 billion social media followers across all league, team and player accounts. 
Read more at https://www.prnewswire.com »
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