CHICAGO, June 16, 2014 /PRNewswire/ -- Coors Light, the official sponsor of Liga MX, has partnered with Sports Marketing Monterrey on a three-year deal for the U.S. marketing rights of six Liga MX clubs.  As part of the partnership, Coors Light is the presenting sponsor of the Socio MX Tour, which includes five friendly matches among first division Mexican soccer teams, including elite teams Cruz Azul, Club Monterrey and Pumas.