Molson Coors signs on as official sponsor for World Cup of Hockey
Participating in this sponsorship deal:
About Sponsor:
The Molson Coors Beverage Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. It is the world's seventh largest brewer by volume.
About Property:
The World Cup of Hockey is an international ice hockey tournament. Inaugurated in 1996, it was the successor to the previous Canada Cup, which ran from 1976 to 1991. The tournament occurred twice on an irregular basis, with the United States winning in 1996 and Canada winning in 2004. A third edition is scheduled for 2016, after which the tournament will, for the first time ever, be held on a regular basis every four years, alternating biannually with a planned all-star series between North America and Europe.