Mountain Dew signs on as official sponsor for Lumberjack World Championships
Participating in this sponsorship deal:
About Sponsor:
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by two Tennessee beverage bottlers, Barney and Ally Hartman, and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States.
About Property:
The Lumberjack World Championships are held annually in Hayward, Wisconsin. The event began in 1960 and is held at the Lumberjack Bowl. There are 21 events for both men and women to compete for over $50,000 in prize money. Contestants come from the United States, Canada, Australia, and New Zealand. The events include sawing, chopping, logrolling, and climbing to test the strength and agility of over 100 competitors.