Mouton Cadet signs on as official sponsor for America's Cup
Participating in this sponsorship deal:
About Sponsor:
Mouton Cadet is the brand name of a popular range of modestly priced, generic Bordeaux wines, considered Bordeaux's most successful brand. Created by Baron Philippe de Rothschild of the Rothschild banking dynasty, the wine named after his premier cru vineyard Château Mouton Rothschild, Mouton Cadet wine is produced through the assembly of a variety of grapes, from several Bordeaux region appellations. Originally only a red "Claret" wine from its origins in the 1930s, a white wine was added to the label in the 1970s, followed in the 1990s by a range of réserve wines, and in 2007 by a rosé wine. In the United States, Mouton Cadet is distributed and marketed by <a href="http://sponsorpitch.com/sponsors/221">Constellation Brands</a>.
About Property:
The America’s Cup is a trophy awarded to the winner of the America's Cup match races between two yachts. One yacht, known as the defender, represents the yacht club that currently holds the America's Cup and the second yacht, known as the challenger, represents the yacht club that is challenging for the cup. The America's Cup is the oldest active trophy in international sport.