New Era signs on as licensee for North American Soccer League
Participating in this sponsorship deal:
About Sponsor:
The New Era Cap Company is a headwear company that was founded in Buffalo, New York, in 1920. New Era has over 500 different licenses in its portfolio. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries.
About Property:
The North American Soccer League (NASL) is a professional men's soccer league with ten teams in the United States and Canada. It is sanctioned by the United States Soccer Federation (U.S. Soccer) as the Division II league in the American league system, under Major League Soccer (MLS) and above USL Pro. Its headquarters are in New York City.
“Working with New Era represents more than just a quality cap deal for our fans – it’s the NASL’s first major licensing agreement,” NASL Commissioner Bill Peterson said. “It shows that more and more companies are seeing the value in partnering with us, and this is just the beginning of our league building out its commercial capabilities.”
Read more at www.nasl.com »
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