Panera Bread signs on as official sponsor for NBA 2K League
Participating in this sponsorship deal:
About Sponsor:
Panera Bread is a chain of bakery–café quick casual restaurants in the United States and Canada that sells breads, sandwiches, soups, salads, and other bakery items. Its headquarters are in Sunset Hills, Missouri, a suburb of St. Louis.
About Property:
The NBA 2K League (NBA2KL) is an eSports league between the National Basketball Association and NBA 2K. The league was announced on May 4, 2017, along with announcing that 17 of the 30 NBA teams would own their own NBA 2K League team beginning in 2018.[1] The inaugural season will begin in May 2018.
NEW YORK, Feb. 6, 2020 – The NBA 2K League announced today a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft, which will be held Saturday, February 22 at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the NBA 2K League’s Twitch and YouTube channels. The partnership marks Panera Bread’s first with a professional esports league and the NBA 2K League’s first with a restaurant partner.
Read more at https://2kleague.nba.com »
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