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November 06, 2014
Pepsi signs on as official sponsor for National Hockey League

Participating in this sponsorship deal:

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Financial terms could not be learned, but sources connected to the deal said negotiations were finalized in early to mid-May and that the two sides celebrated the deal at Game 4 of the Eastern Conference Finals between New Jersey and the New York Rangers on May 21.
Read more at www.bizjournals.com »
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