Snapshot
November 06, 2014

Pepsi signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

Pepsi logo Open uri20141112 64162 14gfk5u?1415806276

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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Financial terms could not be learned, but sources connected to the deal said negotiations were finalized in early to mid-May and that the two sides celebrated the deal at Game 4 of the Eastern Conference Finals between New Jersey and the New York Rangers on May 21.
Read more at www.bizjournals.com »
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