Perani's Hockey World signs on as official sponsor for Detroit Red Wings
Participating in this sponsorship deal:
About Sponsor:
Perani's Hockey World is a retail chain founded by Bob Perani in 1976. They specialize in indoor, outdoor and street hockey, and also lacrosse. With a main office in Flint, Michigan, Perani's has 14 locations in Michigan, 2 in Ohio, and one each in Illinois, Pennsylvania, New York, Tennessee, and Texas, with three in Ontario, Canada.
About Property:
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. “Hockeytown” for a reason: - Member of the NHL’s “Original Six” - 11-time Stanley Cup Champion, the most of any American NHL franchise - 22-year active playoff streak, currently the longest active streak in North American professional sports - 66 members in the Hockey Hall of Fame - 20,066 seat capacity at Joe Louis arena - Every home game has been sold out since December 2010 - 2013: Most nationally-televised team in the NHL - Metro Detroit’s affinity for the NHL is twice that of the rest of the country (Scarborough Research, R2 2013) - Our fans are educated and affluent: Average HHI of $82,000 and 38.1% are college graduates (Scarborough Research, R2 2013) It’s more than hockey - What makes a partnership with Olympia Entertainment unique is our ability to combine our multiple sports and entertainment assets. Our total annual reach: - 5 iconic venues: Joe Louis Arena, Comerica Park, The Fox Theatre, The City Theatre, and the Sound Board at Motor City Casino Hotel - 350+ ticketed events - 10 Million+ guests in attendance