May 01, 2018
Pernod Ricard signs on as official sponsor for amfAR, The Foundation for AIDS Research

Participating in this sponsorship deal:

Screen shot 2017 05 30 at 9.52.00 am Amf
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While Pernod Ricard has been a longtime friend of amfAR, having previously participated in amfAR Galas in New York, Hong Kong and Sao Paulo, this is the inaugural year the "Createurs de Convivialite" will take the helm as its Global Wine & Spirits partner.  Pernod Ricard will showcase its full luxury portfolio with Maison Perrier-Jouët and Absolut Elyx positioned as the marquee marks of the partnership including forthcoming amfAR dinners and events during Paris Couture Week, Milan Fashion Week, and a Los Angeles gala in October. Perrier-Jouët and Absolut Elyx are core to Pernod Ricard's US prestige portfolio and perfectly align with amfAR's vision to curate highly refined experiences akin to its audiences' discerning taste.
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