Snapshot
November 06, 2014

Pinnacle Foods signs on as official sponsor for Big Apple Barbecue Block Party

Participating in this sponsorship deal:

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About Sponsor:

Pinnacle Foods Group LLC is a leading packaged foods company headquartered in Mountain Lakes, New Jersey, owned by The Blackstone Group. Pinnacle Foods is a key player in the shelf stable and frozen food categories and their products can be found in more than 85% of American households.

About Property:

The Annual Big Apple Barbecue Block Party takes place in Madison Square Park. The weekend-long event occurs every June and brings together the country’s top pitmasters who cook up their award-winning food for over a 100,000 barbecue enthusiasts. Set against the beautiful backdrop of Madison Square Park, the Big Apple Barbecue Block Party attracts people from near and far to sustain and celebrate America’s authentic culinary and musical traditions.

Activation Locations
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PARSIPPANY, N.J.--(BUSINESS WIRE)-- Vlasic®, a portfolio brand of Pinnacle Foods Inc., is celebrating the start of barbecue season by serving as a major sponsor for The 2013 Big Apple Barbecue Block Party on June 8th and 9th from 11 a.m. to 6 p.m. in New York City’s Madison Square Park. Southern Living is the presenting sponsor of the event in partnership with Real Simple, Cooking Light and MyRecipes.com. The event is presented by Danny Meyer’s Union Square Events, Blue Smoke and Jazz Standard.
Read more at www.fool.com »
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