Pinnacle Foods signs on as official sponsor for JR Motorsports
Participating in this sponsorship deal:
About Sponsor:
Pinnacle Foods Group LLC is a leading packaged foods company headquartered in Mountain Lakes, New Jersey, owned by The Blackstone Group. Pinnacle Foods is a key player in the shelf stable and frozen food categories and their products can be found in more than 85% of American households.
About Property:
JR Motorsports is a NASCAR team based in Mooresville, North Carolina, co-owned by NASCAR Sprint Cup driver Dale Earnhardt, Jr., his sister Kelley Earnhardt Miller, cousin and former crew chief Tony Eury, Jr., and the owner of his Cup ride Rick Hendrick. It currently fields the No. 5 Tax Slayer/Unilever Chevrolet Impala part time for Dale Earnhardt Jr., the No. 7 GoDaddy.com Chevrolet Impala for former IZOD IndyCar Series driver Danica Patrick and the No. 88 Unilever/Tax Slayer Chevrolet Impala driven by Cole Whitt in the NASCAR Nationwide Series.