Participating in this sponsorship deal:
About Sponsor:
PFIP LLC (doing business as Planet Fitness) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire.[1] The company reports that it has more than 1,400 clubs,[2] making it one of the largest fitness club franchises by number of members and locations. It markets itself as a "Judgement Free Zone" that caters to novice and casual gym users and is reported to be the nation’s fastest growing fitness center franchise.[3]
About Property:
Million Dollar Mile is an upcoming 10-episode obstacle course competition series set to premiere on March 27, 2019, on CBS.[1] Former NFL quarterback Tim Tebow will host, with Matt "Money" Smith and Maria Taylor as co-hosts.[2] The course will shut down the streets of Los Angeles, California, while contestants running it will have the opportunity to win $1,000,000 every time they complete it. The contestants will have to overcome various obstacles along the course, including a group of elite athletes whose goal is to stop them from winning the prize money.[3][4]