Planters signs on as official sponsor for NCAA
Participating in this sponsorship deal:
About Sponsor:
Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. His design was perfected by a commercial artist and has changed over the years.
About Property:
The National Collegiate Athletic Association (NCAA)[a] is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 480,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana.