Financial terms were not disclosed. But both parties made it clear their partnership is evolving from old days when a sponsor simply signed a check and put up a sign. Reds owner Bob Castellini and PNC regional president Kay Geiger said they are exploring cross-marketing opportunities to push more fans into Great American Ball Park and more customers into the bank's branches and online services.

Financial terms were not disclosed. But both parties made it clear their partnership is evolving from old days when a sponsor simply signed a check and put up a sign. Reds owner Bob Castellini and PNC regional president Kay Geiger said they are exploring cross-marketing opportunities to push more fans into Great American Ball Park and more customers into the bank's branches and online services.