Snapshot
February 24, 2022

Post Cereals signs on as official sponsor for LeBron James

Participating in this sponsorship deal:

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About Sponsor:

Post Holdings, Inc. , also known as Post Cereals is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza in downtown St. Louis, Missouri.

About Property:

LeBron Raymone James is an American professional basketball player for the Miami Heat of the National Basketball Association . A six foot, eight inch small forward, he is an NBA champion, NBA Finals MVP, three-time NBA MVP, and NBA Rookie of the Year. One of Miami's co-captains, he is an eight-time NBA All-Star and has earned eight All-NBA honors and four All-Defensive honors.

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