Pringles signs on as official sponsor for League of Legends European Championship
Participating in this sponsorship deal:
About Sponsor:
Pringles is a brand of potato and wheat-based stackable snack chips owned by the <a href="https://sponsorpitch.com/sponsors/kellogg-company">Kellogg Company</a>. Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries,[1] and have yearly sales of more than US$1.4 billion.[2] They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.
About Property:
The League of Legends European Championship (LEC), previously known as the European League of Legends Championship Series (EU LCS), is the name of the professional League of Legends eSports league run by Riot Games, in which ten teams compete. Each annual season of play is divided into two splits, spring and summer, both consisting of nine weeks of round-robin tournament play, which then conclude with play-off tournaments between the top six teams. At the end of the season, the winner of the summer split, the team with the most championship points, and the winner of the gauntlet tournament qualify for the annual League of Legends World Championship.