Snapshot
November 06, 2014

Procter & Gamble signs on as official sponsor for Michael Phelps

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Cincinnati, Ohio, P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of consumer products. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, <a href="http://sponsorpitch.com/sponsors/4516">Charmin</a>, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

About Property:

Michael Fred Phelps is an American international swimmer who has, overall, won 16 Olympic medals—six gold and two bronze at Athens in 2004, and eight gold at Beijing in 2008, winning more medals than any other athlete at both of these Olympic Games. He has twice equaled the record eight medals of any type at a single Olympics achieved by Soviet gymnast Alexander Dityatin at the 1980 Moscow Summer Games. His five gold medals in individual events tied the single Games record set by compatriot Eric Heiden in the 1980 Winter Olympics and equaled by Vitaly Scherbo at the 1992 Summer Games. Phelps holds the record for the most gold medals won in a single Olympics; his eight at the 2008 Beijing Games surpassed American swimmer Mark Spitz's seven-gold performance at Munich in 1972. Phelps' Olympic medal total is second only to the 18 Soviet gymnast Larisa Latynina won over three Olympics, including nine gold. Phelps also holds the all-time record for most gold Olympic medals, at 14.

Read More
SBD/November 16, 2011/Marketing and Sponsorship P&amp;G Inks Two-Year Sponsorship Deal With Michael Phelps Ahead Of London Games
Read more at www.sportsbusinessdaily.com »
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