February 14, 2019
Procter & Gamble signs on as official sponsor for U.S. Ski and Snowboard Association

Participating in this sponsorship deal:

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PARK CITY, UT (June 17) – Longtime U.S. Olympic Committee partner Procter & Gamble (P&G) will add skiing and snowboarding to its Olympic portfolio, as the U.S. Ski and Snowboard Association announced a multi-year partnership that will extend through the 2014 Olympic Winter Games in Sochi and the 2015 International Ski Federation Alpine World Ski Championships in Vail/Beaver Creek. Select P&G brands will be engaged in event activation at Olympic qualifying events, advertising on the USSA’s NBC broadcasts and a wide range of athlete interaction and content development.
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