All of which is to say that Fox is doing everything within its power to drive viewers to its new primetime wrestling block. Last season, the network’s Friday night lineup averaged a 0.8 rating in the dollar demo, which worked out to a hair over 1 million adults 18-49 per night. According to media buyers surveyed after the 2018-19 upfront, the going rate for a unit in Fox’s Friday night comedy/drama/“MasterChef” soufflé was $73,463 a pop.