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November 06, 2014
Quicken Loans signs on as naming rights partner for Cleveland Cavaliers

Participating in this sponsorship deal:

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Included in Dan Gilbert's 2005 purchase of the Cleveland Cavaliers was Gund Arena, named after the team's previous owner. Gilbert decided to change the name to Quicken Loans Arena, giving free publicity to the company he founded and chairs.next slideprevious slide
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