Red Bull signs on as official sponsor for X Games
Participating in this sponsorship deal:
About Sponsor:
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.
With the X Games set to kick off in Aspen, Colorado this week, event owners ESPN have announced GoPro, Red Bull, Jeep and Ford as the first ever global sponsors of the action sports event series.
Read more at www.sportspromedia.com »
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