Red Lobster signs on as official sponsor for Univision
Participating in this sponsorship deal:
About Sponsor:
Red Lobster is an American casual dining restaurant chain that is owned and operated by Darden Restaurants, Inc., headquartered in Orlando, Florida. The company also has operations in Canada, the United Arab Emirates, and Japan. As of May 29, 2011, there are 698 Red Lobster locations worldwide.
About Property:
Univisión is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers in the world according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010. In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.