Snapshot
November 06, 2014

Rogers Communications signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

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About Sponsor:

Rogers Communications Inc. is one of Canada's largest communications companies, particularly in the field of wireless communications, cable television, home phone and internet with additional telecommunications and mass media assets. It is headquartered in the Rogers Building in Toronto, Ontario.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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In a surprising move, the National Hockey League has reached a 12-year, $5.232 billion (Canadian) agreement with Rogers Communications Rogers Communications for broadcast and multimedia rights, and in doing so, pushed long-standing NHL broadcast partner The Sports Network (TSN) to the side. The new broadcast deal for English-language broadcasts kicks in 2014-15 season and runs through the 2025-26 season. The agreement is the largest media rights deal in NHL history and the largest-ever sports-media rights agreement in Canadian history.
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