Snapshot
March 09, 2015

Samsung signs on as official sponsor for National Hockey League (NHL)

Participating in this sponsorship deal:

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About Sponsor:

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate).

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

Read More
The NHL and Samsung Canada are set to announce this week that the electronics manufacturer had signed on as one of the league’s official corporate partners. But this deal isn’t just about pasting logos on rink boards.
Read more at www.thestar.com »
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