Snapshot
July 18, 2017

Sega signs on as official sponsor for Bundesliga

Participating in this sponsorship deal:

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About Sponsor:

Sega Corporation, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Tokyo, Japan, with various offices around the world. Sega previously developed and manufactured its own brand of home video game consoles from 1983 to 2001, but a restructure was announced on January 31, 2001 that ceased continued production of its existing home console, effectively exiting the company from the home console business.[3] While arcade development would continue unchanged, the restructure shifted the focus of the company's home video game software development to consoles developed by various third-party manufacturers. They are responsible for famous video game franchises such as Sonic the Hedgehog.

About Property:

The Bundesliga [ˈfuːsbal ˈbʊndəsˌliːɡa] (English: Federal League), sometimes referred to as the Fußball-Bundesliga or 1. Bundesliga, is a professional association football league in Germany and the football league with the highest average stadium attendance worldwide. At the top of the German football league system, the Bundesliga is Germany's primary football competition. The Bundesliga is contested by 18 teams and operates on a system of promotion and relegation with the 2. Bundesliga. Seasons run from August to May. Most games are played on Saturdays and Sundays, with a few games played during weekdays. All of the Bundesliga clubs qualify for the DFB-Pokal. The winner of the Bundesliga qualifies for the DFL-Supercup.

Read More
July 18 – Germany’s Bundesliga has renewed one of its key digital gaming partnership with Electronic Arts but at the same time added to the sponsorship category with new partners in Konami and Sega.
Read more at www.insideworldfootball.com »
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