Shanghai, China (July 14, 2016) – Shanghai Municipal Tourism Administration (SMTA) and NYC & Company, New York City’s official destination marketing organization, today announced a first-ever city-to-city partnership to boost tourism between Shanghai and New York City. The new, two-year alliance includes a reciprocal outdoor media advertising exchange in Shanghai and New York City, the sharing of best practices in tourism marketing between the two destinations, and other initiatives designed to stimulate travel between the two cities during this year’s “U.S.-China Tourism Year” and beyond. This marks the first time New York City’s tourism organization has inked a partnership of this kind in China. Chairman of SMTA Yang Jinsong and NYC & Company CEO Fred Dixon signed the agreement this morning at a press conference held at The Peninsula Shanghai.