Sheetz signs on as official sponsor for Richmond International Raceway
Participating in this sponsorship deal:
About Sponsor:
Sheetz, Inc. is a chain of gas stations/convenience stores owned by the Sheetz family. Stores are located in Maryland, North Carolina, Ohio, Pennsylvania, Virginia, and West Virginia. Sheetz has long employed the "Z" that the name ends with in various marketing efforts. These include Sheetz' re-loadable gift card- The "Z" card, the Sheetz breakfast sandwich – known and marketed as "Shmuffinz," and their "Nachoz."
About Property:
Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Sprint Cup Series and Nationwide Series. "America's Premier Short Track" formerly hosted a NASCAR Camping World Truck Series race, an IZOD IndyCar Series race, and two United States Auto Club sprint car races.