Snapshot
November 06, 2014

Shellback Rum signs on as official sponsor for Oracle Team USA

Participating in this sponsorship deal:

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About Sponsor:

In the summer of 2012, <a href="http://sponsorpitch.com/sponsors/1199">E&J Gallo</a> launched Shellback Rum. Named after a proud naval tradition, the title of "Shellback" is awarded to courageous sailors who have successfully crossed the equator. Available in two expressions, Silver and Spiced, Shellback Rum is produced at the century-old West Indies Rum Distillery (WIRD) on the island of Barbados, the birthplace of rum. Both expressions are a blend of continuous and pot still components featuring neutral, heavy and aged light rum. Adding further depth to the final Shellback Spiced blend, a portion of the rum spends a minimum of 12 months in once-used American bourbon barrels. Shellback Rum is available nationally. The suggested retail price of each expression in the 750mL size is $17.

About Property:

Oracle Racing is an American sailboat racing syndicate initially formed to compete for the 2003 America’s Cup. They competed again in the 2007 event before winning the 33rd America's Cup regatta in 2010 - representing the Golden Gate Yacht Club. Led by CEO Russell Coutts and skipper James Spithill, ORACLE TEAM USA is comprised of the best defend the America's Cup trophy on San Francisco Bay in 2013.

Activation Locations
Read More
SAN FRANCISCO, July 17, 2013 /PRNewswire/ --Today Shellback Rum announced distinction as the Official Rum Supplier of ORACLE TEAM USA, defender of the 34th America's Cup. As a proud sponsor of the defending America's Cup champions, Shellback Rum is bringing the spirit of nautical competition to markets across the country with a series of events celebrating yacht racing, all culminating at the America's Cup Finals, September 7-21.
Read more at www.prnewswire.com »
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