Shelter Insurance Company is a mutual insurance company which focuses on Auto, Property, Business, and Life Insurance. It operates in fourteen U.S. states and the headquarters is in Columbia, Missouri.
Southeastern Conference foes Arkansas and Missouri meet on the football field in the Battle Line Rivalry presented by Shelter Insurance. The new football series pits the SEC's Eastern Division against the Western Division and provides a natural rivalry between Missouri and Arkansas. The game is broadcast nationally on CBS.