Award-winning UK distributor, Madison, is delighted to announce that Shimano will take up the official role of title sponsor for the 2014 British Cycling Downhill Series. Shimano have a long heritage in downhill mountain biking and a strong presence in the current downhill scene with a majority of top flight teams using Shimano components including: GT Factory Racing, Santa Cruz Syndicate and the Madison Saracen Factory Race Team, all of whom will be racing this year’s series.