Skechers signs on as title sponsor for Los Angeles Marathon
Participating in this sponsorship deal:
About Sponsor:
Skechers is an American shoe company headquartered in Manhattan Beach, California, founded by CEO Robert Greenberg and his son Michael in 1992 right after Robert left LA Gear, which he had founded in 1983. Michael was a distributor for Doc Martens. Importing knock-off Doc Martens boots ended in a legal battle between Skechers and Doc Martins. Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children.
About Property:
The LA Marathon is an annual running event held each spring in Los Angeles, California. The 26.219 mile footrace, inspired by the success of the 1984 Summer Olympic Games, has been contested every year since 1986.