Sleep Train signs on as naming rights partner for Sacramento Kings
Participating in this sponsorship deal:
About Sponsor:
Sleep Train is one of the top three mattress retailers in the United States and the largest on the West Coast. It was founded by Dale Carlsen in June 1985. Sleep Train stores carry mattresses manufactured by Sealy, Stearns & Foster, Simmons, Vera Wang by Serta, and Tempur-Pedic. Sleep Train also carries headboards by Fashion Bed Group and Modus International, as well as a variety of bedding accessories. It is based in Rocklin, California. Since 2006, owner The Sleep Train Inc. has also owned the Sleep Country USA chain, in the Pacific Northwest, and Sleep Country USA, Inc., is a subsidiary of Sleep Train.
About Property:
The Sacramento Kings are an American professional basketball team based in Sacramento, California. The Kings compete in the National Basketball Association (NBA) as a member club of the league's Western Conference Pacific Division. The Kings are the only team in the major professional North American sports leagues located in Sacramento. The team play its home games at the Golden 1 Center.