March 12, 2015
Smirnoff signs on as official sponsor for Live Nation

Participating in this sponsorship deal:

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Nearly two years after acquiring a 50% stake in promoter Insomniac Events, Live Nation continues to expand its electronic dance-music business on both the touring and festival circuits worldwide. Adding to the boom this year will be the company's largest EDM branding deal to date, a partnership with Diageo's Smirnoff vodka to become the official vodka sponsor of 26 festivals, including the Electric Daisy, HARD and Wonderland franchises.
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