Snapshot
February 14, 2019

Steakhouse Elite signs on as official sponsor for Talladega Superspeedway

Participating in this sponsorship deal:

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About Sponsor:

Steakhouse Elite, headquartered in Bronx, New York, is a provider of Kobe-Crafted, Grass Fed and Angus beef burgers, sliders and ground beef products.

About Property:

Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States.[1] It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in the 1960s. Talladega is most known for its steep banking and the unique location of the start/finish line - which is closer to turn one than at Daytona. The track currently hosts the NASCAR series such as the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series. Talladega Superspeedway is the longest NASCAR oval with a length of 2.66 miles (4.28 km), and the track also has a seating capacity of 175,000 spectators.[2]

Activation Locations
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DAYTONA BEACH, Fla. (Feb. 14, 2019) – International Speedway Corporation (ISC) announced today a multi-year, multi-facility partnership with Steakhouse Elite that will feature its premium beef product at ISC facilities beginning with DAYTONA Speedweeks Presented By AdventHealth. Race fans can enjoy Steakhouse Elite’s premium Kobe-crafted and Angus beef products at Americrown and Levy concessions throughout the NASCAR season. In addition, Americrown will serve Steakhouse Elite products in its catering operations.
Read more at www.internationalspeedwaycorporation.com »
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