March 30, 2015
Sun Products signs on as official sponsor for The Peanuts Movie

Participating in this sponsorship deal:

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As mom’s trustworthy partner in the battle against her kid’s toughest stains, all® laundry detergent announced today that it is teaming up with the Peanuts Gang on a multi-year, integrated campaign to excite consumers and build strong category momentum. The centerpiece of the partnership is a new TV spot with the world’s most famous dirty kid, Pig-Pen, and other members of the Peanuts gang including Charlie Brown, Lucy, Linus and Snoopy – all of whom are portrayed by real kids for the first time ever in a television commercial.
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