Tag Heuer signs on as official sponsor for London Marathon
Participating in this sponsorship deal:
About Sponsor:
TAG Heuer S.A. is a Swiss manufacturing company that designs, manufactures and markets watches and fashion accessories as well as eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name.
About Property:
The London Marathon is one of the biggest running events in the world, and one of the five top world marathons that make up the World Marathon Majors competition, which has a $1 million prize purse. It has been held each spring in London since 1981.
The Swiss watch brand, which has been reinvigorated by the arrival of LVMH watch division president Jean-Claude Biver as the brand's new chief executive officer, will sponsor the event for the first time as official timekeeper and official watch of the 2016 Virgin Money London Marathon.
Read more at www.watchpro.com »
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