Tencent signs on as official sponsor for NBA 2K League
Participating in this sponsorship deal:
About Sponsor:
Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide mass media, entertainment, Internet and mobile phone value-added services, and operate online advertising services in China. Its headquarters are in Nanshan District, Shenzhen.
About Property:
The NBA 2K League (NBA2KL) is an eSports league between the National Basketball Association and NBA 2K. The league was announced on May 4, 2017, along with announcing that 17 of the 30 NBA teams would own their own NBA 2K League team beginning in 2018.[1] The inaugural season will begin in May 2018.
NEW YORK AND SHENZHEN, July 23, 2019 – The NBA 2K League today announced Tencent Holdings Limited (“Tencent”, HKSE: 0700) as the league’s first distribution partner in China. Tencent, a leading provider of comprehensive Internet services in China, will stream condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video and Tencent News.
Read more at https://2kleague.nba.com »
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