September 07, 2017
Texas Pete Sauces signs on as official sponsor for Diehards

Participating in this sponsorship deal:

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ATLANTA – Sept. 7, 2017 – Building on the strength of successful sports coverage of the SEC and Big 10 Conferences, Cox Media Group (CMG) has launched as a hub for college sports news and information. This new national site fuels fans’ interest in the top college sports conferences, including the Atlantic Coast Conference (, the Big 10 Conference (, the Big 12 Conference (, PAC-12 (, and the Southeastern Conference (  Texas Pete Hot Sauce and Zaxby’s were flagship partners in 2016 that have secured category exclusive sponsorships on  Texas Pete will have “Official Hot Sauce” and Zaxby’s will have “Official Chicken Restaurant” designations inside DieHards.
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