November 06, 2014
Thorny Rose Wines signs on as official sponsor for Lollapalooza

Participating in this sponsorship deal:

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Constellation Brands, Inc. is using music to promote its new Thorny Rose wine.Thorny Rose will sponsor the Lollapalooza music festival in Chicago and is negotiating a tie-in with eight concerts by an up-and-coming indie rock band. The deals follow a partnership in late 2012 with country musician Stoney LaRue.Constellation aligned with music to promote Thorny Rose’s “approachable” positioning and tap into a key interest of Millennials, said Paige Guzman, Thorny Rose marketing ma...
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