Tim Hortons signs on as official sponsor for National Hockey League (NHL)
Participating in this sponsorship deal:
About Sponsor:
Tim Hortons Inc. is a Canadian fast casual restaurant known for its coffee and doughnuts. It is also Canada's largest fast food service with over 3000 stores nationwide. It was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton and Jim Charade, after an initial venture in hamburger restaurants. In 1967 Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in a car crash in 1974, and expanded the chain into a multi-million dollar franchise. Jim Charade left the organization in 1966 and briefly returned in 1970 and 1993 through 1996.
About Property:
The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.