Snapshot
April 06, 2016

Time, Inc. signs on as presenting sponsor for ATX Television Festival

Participating in this sponsorship deal:

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About Sponsor:

Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time. Other magazines include Sports Illustrated, Fortune, People, InStyle, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly. It also owns the UK magazine house IPC Media, whose major titles include What's On TV, NME, Country Life, Marie Claire and Nuts. Time, Inc. also owns the rights to LIFE, a well known magazine that has been published in many different formats. Time, Inc. currently owns and runs LIFE.com, a website dedicated to news and photography.

About Property:

Started in 2012, the annual ATX Television Festival is a four-day festival held each June in Austin, Texas featuring panels of both celebrities, as well as those behind the camera that make some of your television favorites possible.

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Time Inc.’s (TIME) Entertainment Weekly announced a multi-year partnership with the ATX Television Festival, now in its fifth year, which will take place June 9-12, 2016, in Austin, TX. Entertainment Weekly (EW) will be the presenting sponsor, along with Toyota, of the 10-year reunion of “Ugly Betty,” which will take place on the festival’s closing night this year, and will feature cast members America Ferrera, Eric Mabius, Vanessa Williams, Becki Newton, Michael Urie, Ashley Jensen, Ana Ortiz, Tony Plana, Rebecca Romijn and Mark Indelicato.
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