Time, Inc. signs on as official sponsor for Brand USA
Participating in this sponsorship deal:
About Sponsor:
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time. Other magazines include Sports Illustrated, Fortune, People, InStyle, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly. It also owns the UK magazine house IPC Media, whose major titles include What's On TV, NME, Country Life, Marie Claire and Nuts. Time, Inc. also owns the rights to LIFE, a well known magazine that has been published in many different formats. Time, Inc. currently owns and runs LIFE.com, a website dedicated to news and photography.
About Property:
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America's boundless possibilities.