June 12, 2019
Toyota signs on as naming rights partner for Citizens Business Bank Arena

Participating in this sponsorship deal:

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SMG Worldwide has announced today they have entered into a partnership agreement with the Southern California Toyota Dealership Association in a new naming-rights deal for the Southern California arena located in Ontario. Formerly known as Citizens Business Bank Arena the landmark venue has been renamed as the Toyota Arena.  The naming rights agreement was negotiated through Vicki Higgins with ConneXion Partnerships and agreed upon by SMG Worldwide.
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