Trader Joe’s enters mobile space with targeted ad campaign <p>By Rimma Kats<p>March 7, 2012<p>Trader Joe’s has entered the mobile advertising arena with a new campaign that lets consumers find the nearest location as well as browse its products and recipes.<p>The company is running full-page and audio ads within Pandora’s iPhone application. A mobile campaign such as this is a good way for Trader Joe’s to reach as many consumers as possible. <p>Quick mealsThe Trader Joe’s campaign promotes quick recipes and entices users to make meals in minutes. <p>When consumers tap on the mobile ads, they are redirected to a mobile-optimized page where they can browse the company’s Fearless Flyer, view recipes and check out customer updates. <p>Users can also use the store locator to find the nearest Trader Joe’s location. <p>If they tap on the store locator feature, Trader Joe’s asks them if it is OK to use their current location. <p>The Fearless Flyer promotes Trader Joe’s featured flyer products. <p>Consumers can browse different categories such as bakery, beverages, cheese, frozen, grocery and produce and flowers. <p>The recipes feature lets users browse by course and see which products are available. <p>The mobile landing page also includes social media features such as Facebook and Twitter. Users can share their favorite products or recipes with friends and family. <p>Driving trafficA mobile ad campaign such as this is a great way for Trader Joe’s to drive in-store traffic.<p>Consumers are always on the go and have their mobile device with them on-hand. <p>A targeted mobile ad campaign helps reach consumers and build a stronger relationship between the brand and customer. <p>Final Take Rimma Kats is staff reporter on Mobile Marketer, New York <p>Associate Editor Rimma Kats covers media, television, research and social networks. Reach her at [email protected].