January 27, 2015
Under Armour signs on as official sponsor for Cincinnati Bearcats

Participating in this sponsorship deal:

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The source said the deal will be much larger than UC's current contract with Adidas, in which the Bearcats annually receive a base of $1.05 million in equipment and apparel allowance for their sports teams - plus $525,000 in cash. The Adidas contract runs through June 2015.
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