October 21, 2016
Unilever signs on as title sponsor for Talladega Superspeedway

Participating in this sponsorship deal:

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TALLADEGA, AL – Hellmann’s® mayonnaise, which has been a staple in American kitchens for generations, and NASCAR’s Most Competitive Track – Talladega Superspeedway - announced today that Sunday’s (Oct. 23) much anticipated elimination race in the 2016 Chase for the NASCAR Sprint Cup will now be known as the Hellmann’s 500.
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